Digital tools can be used to engage and onboard users in innovative ways- they’re a powerful marketing asset. We share some of the best examples out there.
Don’t build a platform until you really have to! We explain how Babblebox leveraged WhatsApp groups to test their idea, and what happened when their product outgrew them.
You can’t dictate how your product is used, but the unexpected ways real users interact with it can teach you a lot.
Every founder dreams of launch as a single moment of glory, don’t they? We discuss the problems with this aim, and how to use a 10x strategy to release products incrementally for maximal chance of success.
Switching your product focus to a new audience can be a powerful way to grow, as property investment startup Propio discovered.
How do you determine which features to prioritise in your product backlog? Russ and Tom talk us through the elements to consider when weighting each one.
Launching a product is best viewed as a process, not a date in the diary. We explain how to 10X your launch and maximize your chance of success.
What makes users trust some brands over others? Whilst making Dots for Action for Children we tested out how trustworthy people thought various brands were and learned a lot from it.
Why did we put bags over our heads when we were building Up All Hours? Turns out we needed to look momentarily silly to design a better experience.
Introducing our mini pitch process, a tried and tested methodology for showing the people who matter that an idea is worthy of taking forward.