It comes naturally for product teams to think about users, but forward thinking organisations should be sure to instil user-centric thinking in other areas too.
Your user research is only as good as the insights it gathers, and if you want to make them work hard, you’re going to need to make sure they’re stored effectively.
How can you make something meaningful without knowing how it’s going to be used? We dived into how Rwandans bank in order to make the best possible product for Bank of Kigali.
Apps can be a nightmare for commercial drivers and their specific context of use. Here’s how making a product for sausage-fingered hauliers made us better designers.
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We visited convenience stores to test our revised UI for PayPoint in person. Lessons were learned, Mars bars were eaten.
Coupling user research with cold, hard data is the best way to validate assumptions and forge the right path.
When we created anew parenting platform for Action for Children we tested with real content at the earliest possible stage. Some of our discoveries were pretty surprising!
When it comes to UX research, there often can be tension between learning as much as possible and keeping up the pace. We explain why this happens and how you might overcome it.
Our overview of the most popular UX research techniques out there. Find out which ones we rate, and when to use them.