User research is the best way to understand user behaviour, user needs and user motivation. Our articles cover all aspects of user experience research, including user research methods, the best user research tools and types of user research.
User research is key to ensuring we solve real problems, but how should we tackle sensitive subjects and protect everyone involved?
We got together with Linklaters to discuss how user-centred research and design techniques can help organisations meet the expectations of the FCA’s Consumer Duty.
What happens when you send two UXers out in an electric vehicle for a day? Turns out they encounter more pain points than they could ever have expected…
Becoming a user-centric organisation can be a slow process when a business is large. We look at why this is, and how enterprise businesses can move towards improved user-centricity.
It comes naturally for product teams to think about users, but forward thinking organisations should be sure to instil user-centric thinking in other areas too.
Your user research is only as good as the insights it gathers, and if you want to make them work hard, you’re going to need to make sure they’re stored effectively.
How can you make something meaningful without knowing how it’s going to be used? We dived into how Rwandans bank in order to make the best possible product for Bank of Kigali.
Apps can be a nightmare for commercial drivers and their specific context of use. Here’s how making a product for sausage-fingered hauliers made us better designers.
We visited convenience stores to test our revised UI for PayPoint in person. Lessons were learned, Mars bars were eaten.
Coupling user research with cold, hard data is the best way to validate assumptions and forge the right path.