How can you make something meaningful without knowing how it’s going to be used? We dived into how Rwandans bank in order to make the best possible product for Bank of Kigali.
Apps can be a nightmare for commercial drivers and their specific context of use. Here’s how making a product for sausage-fingered hauliers made us better designers.
We visited convenience stores to test our revised UI for PayPoint in person. Lessons were learned, Mars bars were eaten.
Coupling user research with cold, hard data is the best way to validate assumptions and forge the right path.