Blog

We look into customising and building upon digital tools to get the insights your business needs, as we did ourselves with Lightboard.

When it comes to UX research, there often can be tension between learning as much as possible and keeping up the pace. We explain why this happens and how you might overcome it.

If you’ve got a digital product, you’re going to need to come up with a way to decide what direction it takes next. Avoid falling into feature holes by using our new invention, the priority spade.

Lessons learned helping a scaling up business manage its UX and UI design across multiple white labelled websites and apps. It’s harder than you’d think.

Digital tools can be used to engage and onboard users in innovative ways- they’re a powerful marketing asset. We share some of the best examples out there.

Don’t build a platform until you really have to! We explain how Babblebox leveraged WhatsApp groups to test their idea, and what happened when their product outgrew them.

You can’t dictate how your product is used, but the unexpected ways real users interact with it can teach you a lot.

Switching your product focus to a new audience can be a powerful way to grow, as property investment startup Propio discovered.

Launching a product is best viewed as a process, not a date in the diary. We explain how to 10X your launch and maximize your chance of success.

What makes users trust some brands over others? Whilst making Dots for Action for Children we tested out how trustworthy people thought various brands were and learned a lot from it.