Trademarks and IP de-mystified

We Chatted to Chris McLeod, partner at Elkington & Fife, about copyright protection, patents and trademarks, a subject that’s left us in various states of confusion over the years. Along the way we learned;

  • How can you protect your idea and how much does it cost
  • When’s the right time to go about getting things registered
  • What are the biggest mistakes people make when setting up IP protection


Our four favourite UX, product and innovation stories sent to your inbox, every month. All killer, no filler.