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Trademarks and IP de-mystified

We Chatted to Chris McLeod, partner at Elkington & Fife, about copyright protection, patents and trademarks, a subject that’s left us in various states of confusion over the years. Along the way we learned;

  • How can you protect your idea and how much does it cost
  • When’s the right time to go about getting things registered
  • What are the biggest mistakes people make when setting up IP protection

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