Blog

How a small website called AuctionWeb became a multi-million-dollar household name by listening to their users.

When building a new product it’s tempting to include every feature conceivable, but that could actually harm it – you need Feature Chop.

Why you should be proud of your imperfect prototype and use it to learn as much as possible, as early as possible from your customer

We filmed our prototyping session with Headliner showing the process we use to get from idea to testable product in just two days. Watch to find out why you should be using prototyping to enhance your product development workflow

We chatted with Rozel Studio founder Howard Gray about how to evaluate your startup ideas and choose which are the best ones to test and launch

You don’t always need tech to prove an idea and get an MVP out the door. Read how You Need A Budget started from a simple, revenue generating solution before becoming an established business

We designed four Christmas cards but which one is the best? You tell us…

What we learned from assuming too much and not listening closely enough to end users. We tell you how you can make sure you don’t fall into the same trap.

As part of our hack day trip to Bath we got round a table and talked about the recent re-design of the Lighthouse website. There were laughs, there were tears, there was authentic rural background noise.

Our second hack day saw us venture into the country and lock ourselves away for a couple of days. We planned things, built stuff, watched films and drank some beer.