Company
10+ employees (and growing rapidly)
Cyber security
B2B
Remote team - UK/South Africa
Team
1
Senior UX/UI designer
1
UX/UI designer
1
UX strategist
A new cybersecurity tool
When the founders of Push Security spotted an opportunity for a new cyber security SaaS tool, they needed a team that could help them shape the product’s vision as well as delivering top class design work.
The concept was for a product that connects to the platforms most commonly used by mid-market businesses, recommends the most important security controls, then provides guidance and automations to help them keep their accounts and files secure.
With solid sector experience, seed funding in the bank and a lot of ideas, it was time for us to come onboard.
We selected Lighthouse because of their enthusiasm and the skills they had. They clearly understood what we were trying to do and were excited about the project.
The challenge
Push’s founders came to us with a clear idea and a set of wireframes, but there was still some ambiguity about whether this really was the right route to take. Based on what they knew about their industry, and what we know about making a good product, we explored ideas around the different paths that could get their vision to the MVP stage.
A great deal of our work on this project focused on really exploring the problem and challenging the Push team’s assumptions. They were excited and enthusiastic about this exploration.
Push’s initial work focused on six different personas. Quickly realising that we couldn’t target them all we decided to focus on one persona who would have the strongest buying intent.
The benefit of this approach was a reduction in product scope and a more targeted marketing strategy to get the right eyes on the product.
Lighthouse challenged us and came back with better ideas. They pushed us to improve the product.
Design systems
Once we had built out a revised set of detailed user flows and wireframes for this persona, we were ready to build a complete design system to sit on top.
The application MVP was due to launch in the coming months, but as a team with technical knowledge in-house the founders needed all the components and modules to allow them to adapt the offering and push out new features rapidly.
A big part of our job as designers is to prompt teams to consider different options, and with Push this came naturally. We gave them conversation starters that ended up being implemented in the final product.
