How to measure the four types of value created by digital products

Digital products can bring value to a business in many ways. It’s important to know how the product you’re developing is going to benefit you and how this will affect your business value. We talk about the four types of value:

  • Direct value
  • Additional value
  • Influence value
  • Innovation value

On top of that we talk about examples of some successful businesses who have shown the benefits of these types of value over their product lifetime.