Lighthouse founders, Dan and Tom, explore the process of ideas. They discuss the ways to generate and validate ideas, as well as the role of idea management in the product development process.
Along the way we learned:
- The danger of becoming too attached to an idea
- Why “lightbulb moments” is a bad expression
- How to generate ideas when you have none, how to filter when you have too many
- How keeping an idea a secret is harmful
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User-focused content and its importance in the creative landscape
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Understanding dark patterns and the FCA’s consumer duty
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