Company
£2m+ turnover
100+ employees
Travel
B2C
UK
Team
1
UX/UI strategist
2
UX/UI designers
Travel brand UX
No1 Lounges provide luxury lounges in the UK’s major airports. As part of an extensive rebranding project, we came onboard to build new customer journeys and create a new digital design language.
A major focus was the sales journey UX. Previously this was confusing, with too many options up front, which diluted the core offering.
The aim was to provide a much clearer and quicker way for new and returning customers to book a space in a lounge. To improve revenue, a number of add-on options would be introduced as upsell options without getting in the way of the booking flow.
Testing the wireframes
Testing with real customers
We worked with the No1 team to map out new routes through the site, reviewing competitors in the market and those doing well at online bookings. With a lot of inspiration to work from we created clickable prototypes to demonstrate the new user flows and page layouts with real content in place.
Armed with our prototypes, we headed to Heathrow where we ran user tests with No1 customers in the lounge over a glass of bubbly – the perfect testing ground! 🥂
Videoing our tests allowed us to show nuance in people’s responses to the No1 team. Detail that is often lost in presentations and discussions.
