A member organisation set up in 1904 the BBPA look after 90% of the UK’s brewers and 50% of its pubs. Limited by an outdated, hard to use CMS and in need of a visual refresh the organisation’s website was long overdue a revamp.
Getting best results meant understanding the organisation. Interviews with staff and its members let us figure out what was working, what needed improving and what we could add to provide extra value.
Complex organisations with lots of different end users usually have a varied range of needs and goals. It’s important to identify them and not rely on guesswork.
The site had grown organically with little focus so had become large and sprawling. A content audit helped us identify what was good, what needed updating and what could be removed. We then created content templates so that the BBPA teams could use to get editing and writing.
Content is key. An organisation like the BBPA needs to display a wealth of information for different groups of people. This needs careful thought and planning to be effective.
With a solid plan in place it was time to improve the tired look and feel. A clean, contemporary style with a nod to the organisation’s heritage would bring everything up-to-date. Revised navigation and responsive templating would mean users could get to where they wanted to be, whatever the platform.
Moving from a bespoke CMS that was difficult to use to WordPress gave the team complete freedom to manage and update the site themselves. No more being tied to an external (and expensive) agency for content changes. Improving the shop and other problem areas meant internal time was freed up while the technical upgrade gave BBPA a platform that could be built on and expanded in the future.
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