Providing bespoke, luxury holidays in Scotland, Away from the Ordinary is a fledgling travel company set up by founder Aeneas O’Hara. The idea came from his experiences crossing the globe sampling the finer things in life. It represented a way to leave the corporate world and do something that he had a true passion for.
The network was in place, the drive was there but he needed help getting off the ground. As with any new venture there was lots to do and some focus was needed to work out where best to invest the seed funds.
We ran the business through our Product Sprint process to help it along its way.
We preach working lean and apply this to every business that comes through the door. The key for this startup was to begin small and grow from there.
His product is selling luxury trips to people who can afford boutique experiences and his initial hunch was to create a fancy website and start selling using that. We disagreed. We set him the task of finding someone to book a holiday for, that was his MVP.
Connecting with and learning from your customer is the most important thing you can do. Get to know them, find out their problems and you’ll be in the perfect position to solve them.
With one happy customer on board we looked at what the business would need from a marketing perspective for the short and medium term. New customers were being found through existing networks, not via search engines or marketing campaigns, which cut down the scope of work considerably.
It turns out he didn’t need all that much. A suitable brand was essential, coupled with a simple website acting as an extended business card for new customers
The target customer is someone who appreciates quality and is willing to pay for it so the brand needed to reflect luxury while playing on Scottish heritage. The website needed to convey the types of experiences on offer and show the reliability and knowledge of its founder.
As well as help with content, design and development we ran Aeneas through our crash course to starting a new business. As a founder you juggle lots of hats so mentorship and strategic advice are essential when trying to bring a new project to life.
We helped get Away from the Ordinary from an idea to a visible new business quickly and within budget. Along the way we helped make calls as to where to keep it simple as well as where it was necessary to invest time and money.
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Need some help getting your business idea off the ground? We can help you get the wheels in motion and out into the open quickly and efficiently.