After many years of copywriting for global brands, I came to the realization that creativity is most impactful when mixed with cold hard data. That is what drove me to leap towards UX design.
Coming from a background in advertising, I believe every product has a unique story to tell. At Lighthouse I help digital products define what makes them special and then I ensure users have a delightful time experiencing it.
When Iโm not designing, Iโm probably digging for obscure electronic music or negotiating house rules with my lady Pinscher, otherwise known as 17lbs of pure stubbornness.
Iโm also enjoying vast artistic success as a living room DJ for my friends.
