As a completely new type of spirit, Kamm & Sons needed to pitch themselves right. Classy, enticing and something that is clearly different from everything else.
An exciting new venture for founder Alex Kammerling, Kamm & Sons is a brand new type of drink aimed at the lucrative cocktail market. With a great product in place the website’s aim was to tell the family story and differentiate the spirit from other bottles on the shelf.
An abundance of rich imagery gave us a strong start for design. Who wouldn’t want to sip one of those beauties?
With a unique taste that was new to consumers it was important to educate people on how to best enjoy the drink. Cocktail ideas formed a big part of the site as well as interactive maps to tell people where it could be found while out and about.
The Kamm & Sons story features family history heavily. While the big players in the industry may seem like faceless giants, Kamm & Sons is the product of generations of entrepreneurship. This was more than a brand we had to represent, this was family. Now that’s pressure!
In the drinks industry brand is so important. By communicating that brand onto the website we enabled Kamm & Sons to tell its story perfectly and help this startup business to grow and reach a wider audience.
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