Don’t build a platform until you really have to! We explain how Babblebox leveraged WhatsApp groups to test their idea, and what happened when their product outgrew them.
You can’t dictate how your product is used, but the unexpected ways real users interact with it can teach you a lot.
Switching your product focus to a new audience can be a powerful way to grow, as property investment startup Propio discovered.
What makes users trust some brands over others? Whilst making Dots for Action for Children we tested out how trustworthy people thought various brands were and learned a lot from it.
Why did we put bags over our heads when we were building Up All Hours? Turns out we needed to look momentarily silly to design a better experience.
Revealing Reality’s brilliant product strategy that has their clients hooked.
Forget building a platform. Test a product idea with Facebook…
We mistakenly thought that there was need for a service… oops!