Already well established as a guide to luxury travel around the globe Hg2 had been neglected for a while and needed a firm boot in the you-know-what to get it from dark and dreary to sleek and classy.
A guide to jet-set destinations of the world but the site was looking pretty knackered. We needed to inject some life into it.
The content was excellent but it was painful to get around. The website got a completely new look and feel with improved navigation, bigger and better maps, grid layouts, and an emphasis on sleek typography.
Originally sprawled across several different domains the site needed to be consolidated. Content management had been a problem so a new customised CMS was put in place to help the Hg2 team take complete control of their editorial.
With the site goals more clearly defined we were able to focus on the key objectives and lose many confusing features that had been introduced over time. Additional advertising systems were also developed to help generate site revenue and grow brand awareness for the parent company.
Want to know more? Got content that needs a revamp? Get in touch